Finance for Marketeers (N1651)

15 credits, Level 6

Spring teaching

Marketeers increasingly need to understand the financial implications of their decisions, both in terms of the monetary cost of the resources required, as well as the hoped-for financial benefits.

Marketeers in practice are increasingly held accountable for the profitability of their operations, whether from an operations perspective ie running a marketing team, or from a brand management perspective.

Being aware of the financial metrics used to make marketing decisions, track performance post implementation and how financial metrics can be used to help define success in organisations, whether profit-oriented businesses or non-profit making, or over the short, medium or long term, is increasingly important in business.

The overall aim of the module is ensuring marketeers are confident in understanding the financial impact of their marketing decisions.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 30 hours of contact time and about 120 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.