Public Relations (P5038)

30 credits, Level 6

Spring teaching

On this module, you’ll critically explore public relations (PR) as a strategic communication function and its role in contemporary societies.

You’ll evaluate key concepts, debates, and real-world PR campaigns while gaining practical experience in campaign planning.

Key activities include:

• designing and evaluating communications campaigns based on real-life briefs
• analysing case studies
• participating in class debates
• learning from guest speakers with PR industry experience.

You’ll develop communication and report-writing skills, identify solutions to communication challenges and build a critical understanding of PR theory and practice.

Contact hours and workload

This module is approximately 300 hours of work. This breaks down into about 24 hours of contact time and about 276 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.