Strategic Entrepreneurship (N1542)

15 credits, Level 6

Spring teaching

This module will introduce you to key complexities firms encounter when they seek to create new sustainable value by pursuing both strategic and entrepreneurial goals.

This module combines academic literature and real-world cases to help you understand how to make strategic decisions that strengthen a company’s market position while exploring new opportunities. You'll enhance your knowledge and apply it by analysing case studies to propose solutions for firms pursuing entrepreneurial strategies.

Teaching

100%: Practical (Workshop)

Assessment

50%: Coursework (Group submission (written))
50%: Written assessment (Essay)

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.