International Marketing (N1507)

15 credits, Level 5

Autumn teaching

This module introduces you to international marketing, focusing on the complexities of operating in diverse and unfamiliar environments. You’ll build knowledge of the international environment and the unique challenges facing international marketers, including increased scope, risk and uncertainty.

You'll learn to identify and manage differences, opportunities, and threats across varied economic, demographic, political/legal, cultural, technical, and competitive environments. You’ll connect international issues to marketing decision-making at three levels:

• macro level, where country selection decisions are made
• national level, where market entry decisions are considered
• market level, where marketing mix decisions are implemented.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.