Selected publications

Article

Nikolopoulos, Konstantinos, Buxton, Samantha, Khammash, Marwan and Stern, Philip (2016) Forecasting branded and generic pharmaceuticals. International Journal of Forecasting, 32 (2). pp. 344-357. ISSN 0169-2070

Khammash, Marv, Nikolopoulos, Konstantinos, Litsa, Akrivi, Petropoulos, Fotios and Bougioukos, Vasileios (2015) Relative performance of methods for forecasting special events. Journal of Business Research, 68 (8). pp. 1785-1791. ISSN 0148-2963

Khammash, Marv and Griffiths, Gareth Havard (2011) 'Arriverderci Ciao.com, Buongiorno Bing.com' - electronic word of mouth (e-WOM), antecedences and consequences. International Journal of Information Management, 31 (1). pp. 82-87. ISSN 0268-4012

Burton, Jamie and Khammash, Marwan (2010) Why do people read reviews posted on customer-opinion portals? Journal of Marketing Management, 26 (3-4). pp. 230-255. ISSN 0267-257X

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2010) E-business complaint management: perceptions and perspectives of online credibility. Journal of Enterprise Information Management, 23 (5). pp. 653-660. ISSN 1741-0398

Book Section

Breitsohl, J, Khammash, Marv and Griffiths, G (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: Martinez-Lopez, F J (ed.) E-business strategic management: research handbook. Springer Publishing House. ISBN 978-3-642-39746-2

Burton, Jamie and Khammash, Marv (2012) Why do people read reviews posted on consumer-opinion portals? In: Tagg, Stephen, Stevenson, Alan and Vescovi, Tiziano (eds.) New Developments in Online Marketing. Key Issues in Marketing . Routledge, Abingdon and New York. ISBN 978-0-415-62887-7

Conference or Workshop Item

Breitsohl, Jan, Khammash, Marv, Griffiths, Gareth and Kunz, Werner (2016) Don’t mess with the silver surfer: how to direct negative customer online complaints into benefits for the retailer. In: 2016 Global Marketing Conference, July 21-24, 2016, Hong Kong.

Khammash, M, Buxton, S, Nikopoulos, K and Stern, P (2016) Forecasting branded and generic pharmaceutical life cycles when the branded drug out-perform the generic. In: 36th International Symposium on Forecasting, June 19 – 22, 2016, Santander, Spain, Palace of La Magdalena.

Buxton, Samantha, Khammash, Marv, Nikopoulos, Kostas and Stern, Philip (2014) Forecasting pharmaceutical life cycles. In: 34th International Symposium on Forecasting, June 29–July 2, 2014, Rotterdam, The Netherlands.

Buxton, Samantha, Khammash, Marv, Nikopoulos, Konstantinos and Stern, Philip (2013) Forecasting pharmaceutical life cycles: a case study on how drugs are prescribed in the NHS in the UK. In: 2013 International DSI (Decision Sciences Institute) and Asia Pacific DSI Conference, 9-13 July 2013, Bali, Indonesia.

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2012) Opinion-leading silver surfers in the UK: a personality-based approach to managing negative electronic WOM. In: Academy of Marketing Conference 2012. Marketing: catching the technology wave, 2–5 July 2012, Southampton, UK.

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2012) Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM. In: European Marketing Academy 41st Annual Conference, 23-26 May 2012, Lisbon, Portugal.

Mehl, Miriam, Khammash, Marv and Griffiths, Gareth (2012) We belong together: the effect of online community identification and brand-related WOM. In: European Marketing Academy 41st Annual Conference, 23-26 May 2012, Lisbon, Portugal.

Buxton, Samantha, Khammash, Marv, Nikopoulos, Konstantinos and Stern, Philip (2012) Modelling and forecasting pharmaceutical life cycles: branded versus generic. In: The Operational Research Society OR54 Annual Conference, 4-6 September 2012, Edinburgh, UK.

Buxton, Samantha, Khammash, Marv, Stern, Phillip and Nikolopoulos, Kostas (2011) Modelling and forecasting pharmaceutical lifecycles. In: International Symposium on Forecasting (ISF) 2011, 27-29 June 2011, Prague, Czech Republic.

Griffiths, Gareth, Westmoreland, Peter, Khammash, Marv and Parry, Sara (2011) Marketing the 'silver bullet': the online perceptions of mature consumers in the UK. In: European Marketing Academy Annual Conference 2011, 24-27 May 2011, Ljubliana, Slovenia.

Breitsohl, Jan, Eschweiler, Tanja, Khammash, Marv and Parry, Sara (2011) Redefining online shopping clusters: a cross-cultural analysis of western demographics, attitudes and behaviour. In: European Marketing Academy Annual Conference 2011, 24-27 May 2011, Ljubliana, Slovenia.

Qureshi, Ibrahim Zafar, Khammash, Marv and Nikolopoulos, K (2011) Turning artificial neural networks into a marketing science tool: modeling and forecasting the impact of sales promotions. In: 3rd International Conference on Agents and Artificial Intelligence, 28-30 January 2011, Rome, Italy.

Breitsohl, Jan, Griffiths, Gareth and Khammash, Marv (2010) Complaining online: How e-businesses should manage perceptions and Electronic Word of Mouth. In: EBES International Conference, 28-30 October 2010, Athens, Greece.

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2010) Company complaint responses: Perceptions and perspectives of online credibility. In: IADIS International Conference on E-Commerce, 28-30 July 2010, Freiburg, Germany.

Khammash, Marv (2010) Marketing through the back door: e-marketing to teenage users of social networking websites. In: 32nd INFORMS Marketing Science Conference, 17-19 Jun 2010, Cologne, Germany.

Mikheeva, Alexandra, Khammash, Marv, Altunbas, Yener and Jones, Rosalind (2010) Marketing in the Music Industry: Assessment of reality-TV show-facilitated marketing. In: 39th EMAC Conference: The Six Senses - The Essentials of Marketing, 1-4 June 2010, Copenhagen, Denmark.

Breitsohl, Jan and Khammash, Marv (2009) Self-Product Congruence: Image Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities. In: IADIS International Conference e-Commerce 2009, 19-21 June 2009, Algarve, Portugal.

Parry, Sara, Kupiec-Teahan, Beata, Jones, Rosalind and Khammash, Marv (2009) Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.

Khammash, Marv, Parry, Sara and Jones, Rosalind (2009) Electronic Word-of-Mouth: Why do Consumers Read Product Reviews in Online Opinion Platforms? A Quantitative Study from the UK. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.

Khammash, Marv (2008) Electronic Word-of-Mouth: antecedents of reading customer reviews in online opinion platforms: a quantitative study from the UK market. In: IADIS International Conference on WWW/Internet 2008, 13-15 October 2008, Freiburg, Germany.

Reports and working papers

Khammash, Marv, Jones, C, Goodman, J, Gittins, R, Paxman, L and Laurent, X (2010) Attractions of Snowdonia - new media project. Project Report. The Management Centre, Bangor.