Strategy and Marketing

International Business Environment

Module code: N1529E
Level 4
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Take away paper

This elective module is not suitable for students of BSc International Business. Do not choose this module if you are on BSc International Business. This module explores the nature of the operating environment for international business. It reviews the scale, scope and trends in international business activity and evaluates the various methods that firms can use to assess, enter and develop non-domestic markets. Factors that shape the international environment, such as the political economy, culture, host and home country perspectives, trade and investment, regional integration, etc. are evaluated. The way in which the organisation and management of international business is shaped by this environment is then considered.

Module learning outcomes

• Analyse the key features of the international business environment and the scale, scope and nature of international business activity;
• Evaluate the main characteristics of the various foreign market servicing strategies available to firms, and evaluate in both theoretical and practical terms the principles that govern the selection of the appropriate service method;
• Evaluate the impact of the host country market and its culture on inward business activity and to better understand the significance of this activity for host nations;
• Analyse the nature of international firms, their organisation, structure and nationality