Strategy and Marketing

New Venture Creation and Business Planning (ENT)

Module code: N1508
Level 6
15 credits in spring semester
Teaching method: Lecture, Seminar
Assessment modes: Essay, Coursework

You are given a systematic understanding of the process of new venture creation in the private, public, and not for profit sectors.

Entrepreneurship is viewed as a process to create and capture value that provides sustainable economic returns and/or social change.

It starts with the conception of an idea and leads to the creation and management of an entrepreneurial venture.

In this module conceptual foundations are matched with practical training to enable you to formulate and explore entrepreneurial ideas and opportunities through the development of business plans.

 

 

Module learning outcomes

• Demonstrate a systematic understanding of the knowledge and techniques related to the process of identifying new entrepreneurial opportunities and developing them into business ventures.
• Demonstrate skills instrumental to start a new business, such as opportunity recognition, market assessment and financial planning.
• Create a business plan for development and financing of new business ventures.