Strategy and Marketing

Introduction to Entrepreneurship (ENT)

Module code: N1589
Level 5
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Computer based exam

In this module, you are introduced to entrepreneurship and provided with a comprehensive understanding of key concepts and relevant debates into contemporary entrepreneurial theory and practice.

Entrepreneurship and entrepreneurial action is examined from an interdisciplinary and comparative perspective in a range of organisational contexts (i.e. start-ups, small business, corporate ventures and social enterprises) and domains (e.g. digital, creative, med-tech and life sciences fields).

The role of governments in developing entrepreneurial ecosystems that support economic, social and sustainable development and growth is also discussed. Overall, the module will expose you to a set of theories, methodologies and tools to start exploring entrepreneurship practices.

Module learning outcomes

• Demonstrate an understanding of the foundational theories of entrepreneurship
• Recognise the entrepreneurial process from opportunity recognition through to venture creation and growth
• Develop skills in crafting business models and securing resources for venture development
• Demonstrate understanding of the social, ethical, and environmental dimensions of entrepreneurial behaviour