Strategy and Marketing

Finance for Marketeers

Module code: N1651
Level 6
15 credits in spring semester
Teaching method: Lecture, Workshop
Assessment modes: Computer based exam, Coursework

On this module, you'll explore the financial implications of marketing decisions, from resource costs to expected financial benefits. With marketers increasingly accountable for profitability, you'll examine financial metrics used to guide decision-making, track performance and define success in both profit-driven and non-profit organisations.

Key topics include:

• budgeting and resource allocation
• financial metrics for marketing performance
• profitability in operations and brand management
• short, medium and long-term financial planning.

The module equips you with the confidence to assess the financial impact of your marketing decisions.

Module learning outcomes

• Demonstrate a systematic understanding of the key financial concepts and tools that relate to real-world marketing and management scenarios
• Critically analyse financial data in evaluating the financial implications of marketing decisions
• Contribute effectively to cross-functional teams in marketing and management contexts
• Communicate viable solutions to contemporary marketing problems in a professional manner using structured and coherent arguments based on the analysis and evaluation of accurate and reliable information