Strategy and Marketing

New Venture Development and Planning

Module code: N1576
Level 6
15 credits in spring semester
Teaching method: Seminar, Lecture
Assessment modes: Essay, Coursework

This module will equip you with a good understanding of the strategic, operational, human capital and financial issues and theory central to developing an idea into a new business. You will develop your judgement in relation to which business ideas have competitive advantage.

Additionally, you will gain a clear understanding of the numbers in relation to growing an idea successfully into a new venture. You will develop your own business idea through the medium of a business plan, and receive feedback on this in a way that combines theory with a practical, applied perspective.

Module learning outcomes

• Demonstrate a systematic understanding of the knowledge and techniques related to the process of identifying new entrepreneurial opportunities and developing them into business ventures.
• Demonstrate skills instrumental to starting a new business, such as opportunity recognition, market assessment and financial planning.
• Create a business plan for development and financing of new business ventures.