Strategy and Marketing

Strategy

Module code: N1021
Level 6
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework

The broad aim of the module is to develop your understanding and skills – as prospective future managers – for formulating the organisation’s overall strategic direction.

The module will therefore help you develop an understanding of:

• the different approaches to strategy
• how choices are made between different possible approaches
• the context in which choices are made
• how strategies and structures are designed and implemented.

This module will complement the different management skills already developed through earlier business and management modules.

Module learning outcomes

• Understand and evaluate the major theories (and thoughts) of strategic management and be able to demonstrate a detailed knowledge of debates within and between these schools.
• Demonstrate a comprehensive knowledge of the different processes and stages through which strategy is formulated and implemented within organisations.
• Analyse the external and internal context within which strategy is made, the resources available, and the strategic options available to organisations.
• Demonstrate developed skills in case and company analysis and problem solving. Judge the importance of different strategies in these cases and be able to suggest appropriate strategies in context.