Strategy and Marketing

Introduction to International Business

Module code: N1672
Level 4
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Report, Coursework

Outline not currently available

Module learning outcomes

• Demonstrate knowledge of the key theories and fundamental concepts of International Business and show an ability to evaluate and interpret these within the different aspects of the international environment.
• Apply key theories and concepts displaying the ability to interpret international business decisions and practices.
• Evaluate and interpret the different ways in which international companies compete strategically and are managed in different industries.
• Evaluate the main characteristics of different method of servicing foreign markets and make judgements consistent with the basic theories and concepts of international business.