Strategy and Marketing

Strategic Entrepreneurship

Module code: N1542
Level 6
15 credits in spring semester
Teaching method: Workshop
Assessment modes: Essay, Coursework

This module will introduce you to key complexities firms encounter when they seek to create new sustainable value by pursuing both strategic and entrepreneurial goals.

This module combines academic literature and real-world cases to help you understand how to make strategic decisions that strengthen a company’s market position while exploring new opportunities. You'll enhance your knowledge and apply it by analysing case studies to propose solutions for firms pursuing entrepreneurial strategies.

Module learning outcomes

• Illustrate theoretical and practical knowledge by critically assessing the entrepreneurship, innovation, and strategic planning literature in the context of small and large established firms.
• Apply relevant theoretical frameworks to analyze the issues real-world firms encounter when pursuing strategic entrepreneurship.
• Be able to decode and evaluate the complexities real-world firms encounter when pursuing strategic entrepreneurship
• Be able to make distinctions between entrepreneurial decisions that are strategic and strategic decisions that are entrepreneurial, and the implications of such distinction for senior and middle managers.