Strategy and Marketing

International Business Environment

Module code: N1082E
Level 5
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Essay

On this module, you'll gain an in-depth analysis of the modern operating environment in international business, evaluating leading trends and the evolving nature of international business activities and multinational enterprises.

You’ll explore the significance of various factors in international business, including:

• formal and informal institutions
• host and home country perspectives
• ethical considerations
• corporate social responsibility (CSR)
• sustainability issues.

You'll also focus on understanding the business environment across key global regions, including:

• the European Union
• North America
• East and Southeast Asia
• the transition economies of Eastern and Central Europe.

Module learning outcomes

• Evaluate the key components and dynamic nature of the international business environment.
• Recognise the impact of the host country’s formal and informal institutions on inward business activity and understand the significance of this activity for host and home nations
• Understand the theories and frameworks that explain Foreign Direct Investments by MNEs
• Evaluate critically the nature of international firms, their organisation, structure, and strategic concerns, including CSR and sustainability