Strategy and Marketing
Introduction to Marketing
Module code: N1067
Level 4
15 credits in spring semester
Teaching method: Workshop, Lecture
Assessment modes: Coursework, Computer based exam
On this module, you'll develop a comprehensive overview of the ways that marketing is practiced today.
The module covers topics such as:
- branding
- strategy
- tactics
- innovation
- communications
- social media
- celebrity.
It shows how these different elements come together and form the pereption that we all have of a company, brand, product or person.
Module learning outcomes
- Demonstrate understanding of the underling concepts and principles of marketing
- Evaluate the strengths and weaknesses of different marketing techniques to produce an integrated marketing offering
- Demonstrate understanding of the value of marketing to a business
- Communicate professionally, both collaboratively and individually in an accurate and reliable fashion using structured and coherent arguments