Strategy and Marketing

Introduction to Marketing

Module code: N1067B
Level 4
15 credits in spring semester
Teaching method: Lecture, Workshop
Assessment modes: Coursework, Computer based exam

Introduction to Marketing is a fast and comprehensive overview of the ways that marketing is practiced today. Delivered by a team of Sussex experts, the module covers topics such as: branding, strategy, tactics, innovation, communications, social media and celebrity. It shows how these different elements can be engineered to come together and form the perception that we all have of a company, brand, product or person.

Module learning outcomes

• Demonstrate understanding of the underlying concepts and principles of marketing
• Evaluate the strengths and weaknesses of different marketing techniques to produce an integrated marketing offering
• Demonstrate understanding of the value of marketing to a business
• Communicate professionally, both collaboratively and individually in an accurate and reliable fashion using structured and coherent arguments.