Media and film studies

Motion Design

Module code: P5083
Level 5
15 credits in autumn semester
Teaching method: Workshop
Assessment modes: Coursework

Motion Design is a dynamic field combining elements of graphic design, animation, and visual effects, to create engaging visual content for a range of digital outputs. This module draws on the principles of graphic design, learned in Year 1, such as, typography, composition, balance, contrast, rhythm and movement, and integrates elements of animation and visual effects to create motion graphics. Students will explore how motion enhances storytelling in short-form media for advertising, how-to / explainer videos, social media content and title sequences for film and television. The module will introduce students to the core principles used in animation and visual effects (VFX), equipping them with knowledge and techniques that can be applied seamlessly in motion projects, to craft visually compelling narratives.

Module learning outcomes

• Acquire an ability to complete a practical project to set standards as defined by a brief. 

• Apply methods of critical analysis to the work by clearly defining the relationship between the practical and conceptual development of the creative project. 

• Develop research and ethical skills and an understanding of production processes. 

• Apply critical reflection, contextual and theoretical engagement through the production of a creative systems project.