Media and film studies

Public Relations

Module code: P5038
Level 6
30 credits in spring semester
Teaching method: Seminar
Assessment modes: Coursework

On this module, you’ll critically explore public relations (PR) as a strategic communication function and its role in contemporary societies.

You’ll evaluate key concepts, debates, and real-world PR campaigns while gaining practical experience in campaign planning.

Key activities include:

• designing and evaluating communications campaigns based on real-life briefs
• analysing case studies
• participating in class debates
• learning from guest speakers with PR industry experience.

You’ll develop communication and report-writing skills, identify solutions to communication challenges and build a critical understanding of PR theory and practice.

Module learning outcomes

• Critically evaluate concepts, arguments and assumptions regarding the role public relations plays in society.
• Frame appropriate questions and identify a range of solutions to problems relating to public relations theory and practice.
• Apply methods and techniques learned in the module, to review, consolidate, extend and apply their knowledge and understanding, and to initiate, plan or assess a public relations project.
• Communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.
• Exercise initiative, personal responsibility and decision-making.