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Food 1937 - 53
TC 67: 9 boxes
Box 1: Stork Margarine Survey and Early Rationing 1937 - 40
67/1/A: Margarine Surveys
Stork spreading campaign carried out by Lintas Ltd, 1937
Typed report on the wartime status of margarine
Typed extract comparing the 1952 survey with that carried out in 1937
Two typed questionnaires comparing feelings about margarine and butter
Five typed newspaper extracts from the Daily Express on margarine, 3.11.39 - 14.11.39
67/1/B: Introduction of rationing 1939 - 40
Typed report on early effects of food rationing and the rising food prices, 2.1.40 (TH)
Handwritten account of wages and food
Typed copy of letter from TH to CM outlining M-O research to be carried out on rationing which would be of use to Lintas, 16.11.39
74 handwritten and typed directs on butter and bacon rationing carried out in Bolton, 3.11.39 - 26.11.39 (GT BN JC HP BA)
Handwritten overheard on rationing, 13.11.39 (CP)
67/1/C: Rationing 1939
Typed indirects on rationing carried out in North London, 2.11.39 (VM)
Typed overheards at a doctor's office in the East End about butter rationing, 3.11.39 (VM)
Rationing questionnaire 4.11.39 - 8.11.39. Replies to a 3 point questionnaire on people's opinions of the Government's rationing scheme and how it will affect them
1 typed copy of questionnaire
Interviewer's comments on questionnaire
80 replies to questionnaire carried out in Central London and Rickmansworth, (VM)
Letter from Sainsburys about rationing; especially butter, bacon and ham, which are to be rationed and sugar, which has to be registered for
67/1/D: Butter rationing 1939
Typed directs from small traders in Stockport on butter rationing, 15.11.39 (JC)
Typed report of meeting with the manager of the Stockport Industrial & Equitable Co-operative Society about butter rationing, 18.11.39 (GT)
27 typed directs from shop-keepers on butter rationing carried out in Grays Inn Road, Notting Hill, Whitechapel, Stratford and Hammersmith, 15.11.39 - 29.11.39 (JA)
Shop counts, 11.11.39
67/1/E: Food Shortages
38 handwritten and typed replies from the national panel on the availability of butter, bacon and sugar, 15.11.39 - 30.11.39
67/1/F: Food Control 1939 - 40
Typed account of observer's visit to the Food Control Office in Kensington, 22.11.39 (PF)
Typed account of interview with member of the Borough Council on the organisation of the Food Control Office, 11.12.39 (JA)
Typed account of observer's visit to Limehouse Library where the juvenile section has been converted to an office for rationing and identity card matters, 3.7.40 (NM)
Printed pamphlet: Food Control, Instructions to food control Committees, Part 1, October 1939
Letter from Harrods and Selfridges about their food rationing bureaux, October and November 1939
Printed material relating to food control: instructions for retailers and guidance for catering establishments, November 1939
Letters from Ledbury Joint Food Control Committees to catering establishments outlining the new restrictions on serving bacon and ham in meals, December 1939 & January 1940
Typed excerpts from news items/articles in Daily Express, Evening Standard, and Reynold's News, during November 1939: on the subject of food rationing, especially the running dispute between private traders and Co-op
67/1/G: Gardening
Printed pamphlets and newspaper cuttings on allotments and how to make the best use of gardens for vegetable production
Handwritten note on Suttons seeds (TH)
Copy of the Royal Horticultural Society Journal for September 1945
'Dig for Victory' article from the Daily Express, November 1949
Issue of West London Observer, 16.8.40, with article on Dig for Victory
67/1/H: 'Macon' & Food and Wine Catalogues
Typed report on 'Macon', 5.12.39
Typed account of 'Macon' luncheon given by the Directors of T Wall at the Savoy Hotel, 6.12.39 (JA)
Printed invitation card to 'Macon' luncheon
Cartoon 'Smiling Through' by Lee
Two copies of a report on food and wine catalogues and leaflets, 7.6.40 (SH)
Printed wine and food catalogues as mentioned in the report
67/1/I: Press Cuttings
Press cuttings on rationing of petrol, coal and fat, 1939
67/1/J: Ephemera
Box 2: Food Rationing 1940
67/2/A: Food Campaign 14.5.40 - 17.5.41
8 point questionnaire on the Ministry of Food advertisements asking people if they know which are the energy giving foods, body building foods and protective foods. The questionnaire also asks if they have been to any cookery demonstrations and are they aware that there is a Ministry of Food campaign
Three typed copies of questionnaire
Typed interviewers' notes on carrying out the survey
126 replies to questionnaire carried out in Bolton, Bow, Bethnal Green, Rickmansworth and Fulham (GT AH BA NH JA DH)
Tabulation sheets
67/2/B: Food Questionnaire December 1940
4 point questionnaire on the Ministry of Food's new food plans asking people what they think of them and how the plans will affect them
One typed copy of questionnaire
36 replies to questionnaire carried out in Neasden and Willesden (CF VS)
Analysis sheets
Tinned fruit investigation 10.12.40
6 point questionnaire on tinned fruit
Interviewer's handwritten notes
17 replies to questionnaire carried out in London (GH)
Fish questionnaire for retailers 13.12.40
6 point questionnaire on fish supply, the demand and change in fish and prices
One typed copy of questionnaire
Interviewer's impressions
14 replies to questionnaire carried out in London (GH)
Turkey questionnaire for retailers 13.12.40
6 point questionnaire on the price and demand for turkeys
One typed copy of questionnaire
Investigator's typed impressions
4 replies to questionnaire carried out in London (GH)
Oranges questionnaire 13.12.40
6 point questionnaire on the demand and supply of oranges
One typed copy of questionnaire
5 replies to questionnaire carried out in London (GH)
Leek questionnaire for retailers 15.11.40
3 point questionnaire on leek supply, price and price changes
One handwritten copy of questionnaire
Investigator's handwritten impressions
17 replies to questionnaire carried out in London (VS)
67/2/C: Cafes 1940
Typed reports on cafes, their interiors and menus carried out in London 5.2.40 - 8.2.40 (JA BA LB LE)
Typed reports on cafe survey carried out in the East End of London, 9.7.40 (NM)
29 typed overheards in cafes in Worcester 18.7.40 - 14.9.40
Typed report on Lyons training sessions for their waiters and waitresses, 13.9.40 (CF)
Typed report of London County Council meals service, September 1940
Printed menus from cafes and restaurants in London, February 1940
Typed and handwritten directs on the Ministry of Food series of pamphlets 'Our Food Today' asking people if they found them useful
52 replies carried out in Cricklewood, Romford , Fulham, Streatham, Shepherds Bush and Notting Hill Gate (NM BP CP LE BW JA EF)
9 copies of food pamphlets Our Food Today: (1) "Eat Wisely in Wartime"
6 copies of food pamphlets Our Food Today: (2) "Wise Housekeeping in Wartime"
67/2/D: Kitchen Front Exhibition
Typed report on the Kitchen Front Exhibition, (undated)
Second typed report by M-O on Kitchen Front Exhibition, 21.5.40 (JA)
Typed report on the Kitchen Front Exhibition at Charing Cross station, 4.6.40 (HP)
Handwritten directs on the Ministry of Food Kitchen Front Exhibition
60 replies from visitors to the exhibition at Charing Cross station, 21.5.40 - 6.6.40 (DH)
Counts of people entering the exhibition
Invitation card to the Kitchen Front Exhibition
Press cutting on Kitchen Front Exhibition from The Times, May 1940
Handwritten report of a food exhibition at Harrods, 14.8.40
Typed account of a cookery demonstration in an electrical showroom in Worcester, 26.6.40
67/2/E: Tea Rationing 1940
Typed and handwritten directs on tea rationing, 13.7.40 - 17.7.40, carried out in Bourne End (DH)
Typed indirects on tea rationing, 13.7.40 carried out in Stepney (NM)
Press cuttings on tea rationing
Handwritten and typed directs on rationing, 13.8.40 - 13.9.40
67/2/F: Milk Survey & Rationing 1940
Typed report on Co-op Milk Survey, 22.8.40 (TH)
Typed report on milk deliveries, (undated)
Printed material from London Co-operative Society
Typed and handwritten accounts of shopping habits, October 1940 (BW JA DA)
Typed account of the demand for bananas, 28.11.40 (JA)
19 typed directs on rationing, 3.12.40 - 17.12.40
Typed extracts from Hansard and the Daily Telegraph on the supply of Christmas fare, December 1940
Two typed copies "Memorandum on Movements of Population," November 1940 produced by Ministry of Food in relation to food requirements
Press cuttings on food rationing, December 1940 and also 15.12.41
67/2/G: Printed Material 1940
Leaflets issued by The National Milk Publicity Company, December 1940
Printed ephemera relating to food 1940
Handwritten miscellaneous notes by TH
Typed letter from British Medical Association about their pamphlet "How to stock your ARP larders"
Typed list of wartime cookery books
Box 3: Food Rationing 1941 - 42
67/3/A: Food questionnaires 1941
Carrot questionnaire for retailers 1.2.41
4 point questionnaire on the price and demand for carrots
1 handwritten copy of questionnaire
1 typed copy of questionnaire
Replies to questionnaire (20) carried out in Kilburn, Shepherds Bush, Notting Hill Gate and Balham (CF KT)
Handwritten and typed interviewers' impressions
Carrot, potato & oatmeal questionnaire for retailers, 23.1.41
7 point questionnaire on the price of carrots, the price of oatmeal and changes in demand for these products
1 handwritten copy of questionnaire
Replies to questionnaire (17) carried out in Neasden and Hendon (VS)
36 Hhandwritten indirects on people's use of carrots, potatoes and oatmeal as fillers, 18.1.41 - 4.2.41, carried out in Notting Hill, Hendon and Camden, (DH VS)
6 typed directs asking people what they have for meals instead of meat, 23.1.41, carried out in Hendon and Balham
Printed leaflet: "Observations on ordinary oatmeal"
Printed carrot recipes
Press cutting on oatmeal
67/3/B: Questionnaires on Food & Milk
Food questionnaire 2.7.41
5 point questionnaire asking people if they know which are the energy giving foods, the body building foods and the protective foods and whether they are having any special food difficulties
1 typed copy of questionnaire
Interviewers' typed notes
121 replies to questionnaire carried out in Cricklewood, Euston, Shepherds Bush, Camden Town, Leyton & Neasden,(JA VT DH MS NN PG VS)
Analysis sheets
Milk questionnaire 20.8.41
5 point questionnaire sent to milk suppliers asking them what proportion of their customers have registered for milk so far, whether mothers with children are registering for their special rations and opinion about the working of the scheme
1 handwritten copy of questionnaire
Handwritten and typed investigators' notes
11 replies to questionnaire carried out in London, (NN)
67/3/C: Rationing 1941
Handwritten overheards at food queues in London 19.5.41 - 31.5.41 (GD VT VS)
Typed account of investigators visit to two coffee stalls in London, 12.5.41 - 30.5.41 (LE)
Typed supplementary note to the food rationing report on oranges, 20.6.41, (PN)
Typed and handwritten note of food prices, July 1941
Handwritten diary extract on prices, August 1941
Handwritten diary extract on rationing, 3.7.41
Typed diary extract on rationing, 5.8.41
Handwritten account of food rationing in Shotley Bridge (Durham), 30.5.41
Handwritten note on new point rationing, 10.11.41 (GL)
Press cutting on the tomato shortage from the Newcastle Evening Chronicle, 26.6.41
Copy of Evening Standard, 9.9.41
Typed observation/overheard Kensington poulterers/fishmongers shop (RF) 2.1.42: 'Coots for Food' (waterfowl)
67/3/D: British Restaurants & Canteens
Handwritten account of investigator's visit to a British Restaurant, 20.1.42 (MC)
22 handwritten and typed directs on British Restaurants carried out in Marylebone & Elephant & Castle, 22.1.42 (CM)
Handwritten interviews at County Hall in London about the Londoners' Meals Service, 23.1.42 (CM)
Typed diary extracts on British Restaurants, 23.10.41
Typed extracts from The Times, Daily Express, Hansard and Parliamentary Debates on British Restaurants, 3.1.42 - 4.2.42
Press cutting on British restaurants
Typed extract from a Report by the Chief Inspector of Factories, 1940
Typed extracts on canteens from a report, 1940 - 41
Typed extracts on industrial canteens from 'TUC in Wartime'; 'What's holding up Production?', Tirrell Report (English Electric, Bradford)
EIA pamphlet on war production
Typed extracts from Daily Sketch & Parliamentary Debates on factory canteens, Jan & Feb 1942
Typed report on office staff meals, 10.7.42 (DB)
Typed diary extracts on factory canteens, Nov 1941- Jan 42
Printed pamphlet 'Canteens in Industry' issued by Labour Research Dept, 1942
67/3/E: Wartime Exhibitions
Typed diary extracts on American food, January 1942
Typed letter from Oxford Nutrition Survey, January 1942
Typed reports on housewives' feelings about food, 24.4.42 (TH)
Handwritten directs on how people feel about rationing and ways in which it has affected them most, 23.3.42 (EG)
Typed news quotes on rationing, 7.5.42 - 21.5.42 (DB)
Handwritten note on poultry supplies in Kensington Church Street
Investigator's typed report on a visit to Hampstead Communal Kitchen, 1.4.42 (RL)
Handwritten accounts of the Children: Feeding in Wartime Exhibition, 21.4.42 (EG)
Handwritten account of Ministry of Agriculture exhibition at Charing Cross station, 21.4.42 (MS)
Handwritten account of "Bread into Battle" Exhibition at Charing Cross station, 9.6.42 (LB)
Printed leaflet "Bread into Battle"
Press cutting on "Bread into Battle" Exhibition
67/3/F: Wheatmeal Bread Survey & Rationing in the late 1940s
Wheatmeal Bread Survey 13.3.42
4 point questionnaire asking retailers what they think of Lord Woolton's statement that white bread will be replaced by wheatmeal, difficulties in obtaining wheatmeal bread and effects on their customers
1 typed and 1 handwritten copy of questionnaire
Observer's impressions
Replies to questionnaire (16) carried out in Kentish Town, Holloway Road and Hampstead
Analysis sheets
Typed copy of pilot questionnaire on canned foods, 16.4.43 (JF)
Analysis sheets
Typed notes on popular feeling about black markets, 14.5.43
Handwritten account of black market street traders in Oxford Street, 23.9.43 (FW)
Press cuttings on black markets from the Evening News, March 1942
Handwritten direct on black marketeering in Chester. 1 page (CF) 10.1.42
Typed preliminary report on obtaining new ration books, 27.5.43
Typed extract from BBC News Bulletin
Handwritten account of an observer's visit to Willesden Food Office, 11.6.43 (LF)
Observer's handwritten report on priority rationing slips, 18.7.44 (JF)
Typed report on the lifting of the ice cream ban, 26.11.44, (LE)
Typed report on teashops in London, 27.2.45, (GST)
Box 4: Panel Menus 1941 - 44
67/4/A:
Panel menus and family meals 1941
67/4/B:
Panel menus and family meals 1942
Printed menus 1942
67/4/C:
Panel menus 1943 - 44
Typed and handwritten family meal plans
Box 5: Panel Menus 1945 - 52
67/5/A:
Panel menus and family meals 1945
67/5/B:
Panel menus 1946
67/5/C:
Panel menus 1947
67/5/D:
Panel menus 1948
67/5/E:
Panel menus 1949 - 52
Box 6: Bread Rationing 1946
67/6/A: Food Questionnaire 18.2.46
5 point questionnaire on people's feelings about the Labour Government, how they feel about food prospects and their feelings on giving food to Europe
1 typed and 1 handwritten copy of questionnaire
140 replies carried out in Sheen, Stepney, Bethnal Green, Battersea Park and St Pancras, (ML GST TT)
Analysis sheets
67/6/B: Bread Rationing Questionnaire
11 point questionnaire on bread rationing carried out on 28.6.46, asking people what they thought of Churchill's speech in the House of Commons on bread rationing, how bread rationing affects them and changes in their ordinary points for bread and cakes
1 typed copy of questionnaire
Replies (120) carried out in Kilburn, Twickenham, Camden Town, Tottenham and Chelsea, (GST ML JK TT)
Analysis sheets
67/6/C: Bread Rationing Questionnaire
9 point questionnaire on bread rationing carried out on 1.7.46, asking what effect bread rationing is having on the household, do people think bread rationing is necessary, opinions on the news from Palestine and what do they think should be done about the Jewish problem
1 typed copy of questionnaire
65 replies carried out in Hendon, Marylebone, Twickenham and Harlesden, (LB TT ML)
Analysis sheets
67/6/D: Bread Rationing Questionnaire
7 point questionnaire carried out on 14.8.46 - 16.8.46, asking if people have bought more or less bread since rationing started, do they think bread rationing is necessary and do they think Hitler is alive or dead
1 typed copy of questionnaire
80 replies carried out in Euston, Richmond and Kilburn, (LB TT WP)
Analysis sheets
1 bread unit ration card
Typed and handwritten indirect on bread rationing carried out in Kilburn and Craven Park, (MS LB)
67/6/E: Food 1946 - 47
Typed Mass-Observation bulletin on future outlooks on food, March and April 1946
Handwritten accounts of Vegetable Growers Marketing Association, 20.8.47, (BL)
Press cuttings from Daily Telegraph on the Grower to Consumer Marketing Association
Handwritten account of the black market and bartering in London, 12.5.47, (DH)
Box 7: Biscuit and Crispbread Survey 1945 - 47
67/7/A: Correspondence, Instructions, QQ replies & Report
Correspondence between A Everett Jones, Managing Director of Everetts Advertising Ltd to HO Willcock of Mass-Observation giving additional information regarding Westons' competitors, 11.4.45
Instructions to investigators on 8 point consumer questionnaire on what variety of biscuits they preferred
Typed and handwritten replies (19) to consumer questionnaire carried out in Battersea, Cardiff, Cricklewood, Goring and Oxford, 13.3.45 - 25.4.45
Instructions to investigators on an 8 point trade questionnaire for small, medium and large grocer shops on what variety of biscuits they stocked and the preferences of their customers
Typed trade questionnaire replies from small, medium and large grocer shops in Cricklewood, Dorchester, Goring, Oxford, Wallingford and Wantage, 5.4.45 -17.4.45
12 point report by Mass-Observation on Biscuit Survey, 20.4.45
Typed card to B Willcock of Mass-Observation from Gay Taylor, investigator, on the progress of the survey
67/7/B: Analysis of 1945 Biscuit Trade Questionnaire
110 analysis sheets on the 1945 Biscuit Survey
67/7/C: Investigators instructions and notes, 1946 Biscuit Survey
One handwritten and two typed copies of notes suggesting that investigators meet for an informal interview
Instructions to investigators typed with handwritten notes
Typed suggestions for questionnaire, 5.11.46, (LB)
Typed questionnaire (to be asked at small, medium and large shops), two copies and one handwritten copy
List of manufacturers selling biscuits in Cricklewood and Battersea
Miscellaneous handwritten notes by investigators on survey
Report on Biscuit Survey by Mass-Observation, January 1946
Handwritten supplement to report on regional breakdowns, 1947
Handwritten draft report on retailers opinions, Parts 1 and 2
67/7/D: Questionnaire replies
Typed and handwritten 8 point trade questionnaire replies, Battersea, Berkshire, Cardiff, Edinburgh, Newcastle and Norwich, 131 replies
Typed excerpt from The Times (17.06.47): Ministry Of Food advert 'Food Facts'
67/7/E: Instructions to investigators, proposed QQ & report
Instructions to investigators, 3 typed copies of a 12 point consumer questionnaire 1946
Two copies of a proposed questionnaire with handwritten notes
Report on consumer questionnaire including a summary of facts, changes and tables
67/7/F: Consumer Questionnaire replies
Handwritten 11 point consumer questionnaire, replies (28) carried out in Battersea, Berkshire, Cardiff, Cricklewood, Edinburgh, Newcastle, Norwich, Sheffield and Wandsworth
67/7/G: Analysis on Trade Questionnaire 1946
Analysis on trade questionnaire carried out in 1946 in Battersea, Berkshire, Cricklewood, Cardiff, Edinburgh, Newcastle, Norwich and Sheffield, 92 sheets
67/7/H: Crispbread Survey 1947 Questionnaire
Two typed copies of 16 point draft crispbread questionnaire with handwritten notes, 7.6.47 (BW)
Handwritten crispbread consumer questionnaire, replies (168) carried out in Birmingham, Exmoor, Willesden, Bolton, York, Glasgow, Middlesbrough, Bolton and Battersea
67/7/I: Analysis of Crispbread Survey 1947
110 handwritten analysis sheets
67/7/J: Analysis of Crispbread Survey 1947
87 handwritten analysis sheets
Box 8: Coffee Drinking Survey 1946 & Brand Test 1949
67/8/A: Coffee Drinking Survey
Typed procedure for the survey of national coffee drinking habits
Typed notes on the possible use of Mass-Observation techniques on the coffee drinking survey
Typed questionnaire on coffee by Social Surveys Ltd being carried out for the Home Trade Coffee Buyers Association, 13.10.46, (BW)
Analysis sheets
67/8/B: Brand Test 1949
50 typed copies of instructions for interviewers
Two typed copies of brand test
Replies (81) carried out throughout Britain
Analysis sheets
Box 9: Fish Fillets Questionnaire 1953 and Margarine Survey 1952
67/9/A: Correspondence and Fish Fillets Questionnaire
11 typed letters, 2 originals and 9 carbons relating to the organisation of material for the fish fillets survey between LE and Pritchard, Wood and Partners, advertising agency, 18.5.53
Typed drafts of plan with handwritten note outlining the scope of the questionnaire to get information on cod and haddock fillets and on fish sold in fish and chip shops, unidentified and undated
Typed follow up letter from MT for interviewees of fish fillets questionnaire, to check some of the details they gave, undated
Typed 20 point draft questionnaire with handwritten notes and the selection of answers for each question and typed carbon of another version of the pilot listing questions only, both undated
Typed list of comments on the structure of the pilot questionnaire, unidentified and undated
Typed note to interviewers to accompany the pilot fish survey with handwritten notes, unidentified and undated
6 typed versions of the fish fillets questionnaire including the final version and some separate questions for men and women, 21.5.53 - 10.6.53
Typed list of instructions for investigators on how to carry out the questionnaire, 16.6.53, (MT LE)
Typed additional instructions for investigators, 18.6.53, (MT)
Typed postcard with list of foods to be shown to interviewers unidentified and undated
Handwritten list of the investigators employed, unidentified and undated
67/9/B: Pilot replies
84 replies to the pilot questionnaire on fish fillets carried out in the North East of England, June 1953, unidentified
Typed list categorising responses to each question in the fish fillets questionnaire and figures for the number of people in each category, 8.6.53, unidentified
4 typed copies with handwritten notes of the 'cod code sheet', number and letter analysis of the answers to the fish fillet questionnaire, unidentified and undated
Typed and handwritten notes and tables on collecting the questionnaire replies, May - June 1953, (AS RB DM)
67/9/C: Analysis of replies
Handwritten lists of figures on printed analysis sheets, analysing the replies to the fish fillets questionnaire, unidentified and undated
Table of printed and handwritten figures analysing replies to the fish fillets questionnaire for punch carding, unidentified and undated
67/9/D: Margarine Survey 1952
Typed and handwritten overheards on margarine
Typed and handwritten replies to a 22 point questionnaire on margarine carried out in Chiswick, Dagenham, Tooting, Islington, South Hill Park, Tottenham and Ealing, December 1952, (GST EN AS)
(See also typed extract in 67/1/A, comparing 1937 and 1952 surveys)