Name | Life | Purpose |
__utmz |
182 days |
Stores where a visitor came from (search engine, search keyword, link) |
__utma |
730 days |
Stores each user's amount of visits, and the time of the first visit, the previous visit, and the current visit (presumably partly for double checking of this information). |
__utmb |
less than a day |
Used to check approximately how long you stay on a site: when a visit starts, and approximately ends |
__utmc |
session based |
Same as __utmb |
__utmv |
730 days |
Used for user-custom variables in Analytics |
This website uses Google Analytics Demographics and Interest reporting. Visitors can opt-out by using the Ads Settings.
Visitors can also opt out using the Google Analytics opt-out browser add-on.
Further information about Google products and cookies:
DoubleClick
Parts of this website use DoubleClick cookies.
DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance and to avoid showing ads the user has already seen.
DoubleClick Floodlight tags help us track conversions (where someone clicks on an advert) and your actions on our site once you've clicked on one of our adverts. These tags also compile lists of users for use in future marketing campaigns.
Find out more about DoubleClick.
AdWords Remarketing
This is the technology we use to target audiences based on website behaviour across Google Search, the Google Display Network, Gmail and YouTube. It allows us to specify actions you can take on our website (such as viewing a category of page, watching a video or submitting a form) and then target advertising at either people who have completed these actions, have not completed these actions, or those whose demographic profile matches those who have completed a particular action.
AdWords Remarketing is set up within JavaScript code on pages of our website. This code uses cookies to collect a user ID number and to collect, store and send other contextual information such as pages you have viewed, your device and the actions you've taken. Collecting personally-identifiable information (such as your name or email address), although possible, is forbidden by the AdWords terms of service and by data protection law.
Facebook
Parts of this website use Facebook cookies and pixels.
Pixels are small blocks of code on webpages that do things like allow another server to measure viewing of a webpage and often are used in connection with cookies. Cookies and pixels are used to understand and deliver ads and make them more relevant to you. The user ID collected relates to your Facebook account and the data collected is used to advertise across Facebook, Messenger and Instagram. These pixels are also used to attribute website conversions back to advertising sources.The same privacy restrictions as AdWords Remarketing (above) apply.
Further information can be found on the Facebook website.
AppNexus
Parts of this website use AppNexus cookies.
AppNexus uses unique cookies to identify web browsers and to store data for advertising purposes, including interest-based advertising. AppNexus is designed to use only non-Personal Identifiable Information (PII), and AppNexus has contractual provisions that prohibit clients of the Platform from associating Platform cookies with PII. AppNexus uses cookies to associate non-PII with browsers and devices, so that clients can then use the information to select ads for delivery by the Platform.
Further information can be found on the Appnexus website.
Amazon Marketing Services
The site uses cookies set by Amazon Marketing software. Amazon Marketing cookies are used to deliver targeted advertising based on your behaviour on the site. In addition to this, cookies are used to measure the results of advertising.
These cookies will not be associated with personally identifiable information. Data is sent to the Amazon Marketing platform and is only accessible to authorised people.
Read the Amazon Privacy Policy.
LinkedIn
We use a LinkedIn Insight Tag, through JavaScript, to analyse LinkedIn ad campaigns. We use it to track conversions, retarget website visitors and unlock additional insights about people interacting with our adverts.
Bing
We use a Universal Event Tracking (UET) tag to help track marketing campaign performance and conversions. We can retarget our search audience and track conversions.
TikTok
Parts of this website use TikTok cookies and Pixel.
Cookies help the measurement, optimization and targeting of your campaigns. Performance is boosted when first and third party cookies are paired with Advanced Matching.
Cookies save visitor's conversion events related to an advertising campaign. On the other hand, a session ID is generated on the advertiser’s site, which saves event information about a user's single visit, such as page views or conversions. Third-party cookies extend beyond individual sessions and collect campaign-related events across different sites and sessions.
There are two types of cookies:
- First-party cookies are created and owned by your website via the TikTok Pixel. This type of cookie can be enabled to use with your pixel.
- Third-party cookies are created and owned by TikTok via TikTok's server. This type of cookie will always be on for your pixel.
Further information can be found on the TikTok website.
Snapchat
Parts of this website use Snapchat cookies and Pixel.
The Snap Pixel is a piece of JavaScript code that helps us measure the cross-device impact of our advertising campaigns. We will be able to see how many Snapchatters take action on our website after seeing our Ad.
HubSpot
Parts of this website use HubSpot cookies. Some common uses are to target information, for example about research, events, and knowledge exchange, interest-based advertising and email marketing.
HubSpot uses unique cookies to identify web browsers and to store data for such purposes, as well as for website analytics to help us better understand what information might be useful to individual users.
These cookies will not be associated with personally identifiable information unless you opt-in during an optional email sign up or web form. Data is sent to the University Business School's HubSpot platform and is only accessible to authorised University of Sussex staff. All communications from the HubSpot platform contain an opt out/unsubscribe button so users can unsubscribe from further communications.
Further information can be found on the HubSpot website.
Dianomi
Parts of our website use Dianomi cookies and JavaScript code.
Dianomi uses cookies for the purposes of personalising digital advertising, by recording which users have visited certain websites and recording certain actions that they perform. Dianomi PLC participates in the IAB Europe Transparency and Consent Framework and complies with its specifications and policies.
Further information can be found on the Dianomi website.
Other cookies
We use this non-essential cookie to track users for analysis purposes.
Name | Life | Purpose |
lastcampaign |
365 days |
To track visits to marketing campaign pages for analytics |
We also use an agency called Anything is Possible to manage our advertising campaigns. These campaigns use cookies to monitor the effectiveness of our advertising.